{"componentChunkName":"component---src-templates-blogpost-js","path":"/blog/website-speed/","result":{"data":{"wordpressPost":{"title":"Speed and Performance for Making a Lasting Impression","date":"2019-11-13T10:46:44.000Z","content":"\n<figure class=\"wp-block-image\"><img class=\"wp-image-3563\" src=\"https://api.zestard.com/wp-content/uploads/2019/10/Speed.jpg\" alt=\"\" srcset=\"https://phptasks.com/zestard-mmm/wp-content/uploads/2019/10/Speed.jpg 750w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/10/Speed-300x128.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" /></figure>\n\n\n\n<p><span style=\"color: #333333;\">Speed and performance are the absolute need for great customer experience. Today, speed is an essential factor for a website as well as for a <a href=\"https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904\" target=\"_blank\" rel=\"noopener noreferrer\">good SEO ranking on search engines</a>.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">Every website owner should focus on providing the best user experience. Users demand quicker responses. No user wants to spend his valuable time waiting for your site to load.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">Many website owners have to say goodbye to their visitors due to poor loading speed.</span></p>\n\n\n\n<h2><span style=\"color: #333333;\"><strong>Is the Speed Essential?</strong></span></h2>\n\n\n\n<p><span style=\"color: #333333;\">How much time do you think you need to make an everlasting impression on your potential customers? <a href=\"https://developers.google.com/web/updates/2018/07/search-ads-speed\" target=\"_blank\" rel=\"noopener noreferrer\">The answer is less than 3 seconds</a>. To make a great interaction online, you need less than 3 seconds.</span></p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\">\n<figure><a href=\"https://breeze.io/wp-content/uploads/2018/12/Pingdom-Speed-Test_blog.jpg\" target=\" rel=\" rel=\"noopener noreferrer\"><img class=\"wp-image-2449\" src=\"https://api.zestard.com/wp-content/uploads/2019/08/image2-5.jpg\" alt=\"\" width=\"750\" height=\"auto\" srcset=\"https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image2-5.jpg 840w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image2-5-300x143.jpg 300w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image2-5-768x366.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" /></a></figure>\n</figure>\n</div>\n\n\n\n<p><span style=\"color: #333333;\">In the internet-driven age, first impressions are considered crucial. Website readers, visitors, and customers have become judgmental about every business.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">Just like they demand quality in products, they demand websites with optimized speed. If your website takes less loading time, it has already won the first impression battle.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">This makes your customers happy and establishes your business rankings too.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">Most of the users expect that when they visit a site, they should expect a lesser waiting time. If the site takes more than 3 seconds to load, they will abandon it. This is human nature.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">We, humans, are impatient, and thus, when it comes to providing a great user experience, website owners should focus on SPEED.</span></p>\n\n\n\n<h3><span style=\"color: #333333;\"><strong>Features or Speed?</strong></span></h3>\n\n\n\n<p><span style=\"color: #333333;\">Let us understand the scenario. For instance, you have a beautiful site that attracts and engages users. Your site has high-quality pictures, videos, and great colors to attract any site visitor.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">But these media and features take ample time to load or download. This can affect your business. It could affect your revenues, leads, and sales. Unfortunately, you might lose your potential customers.</span></p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\">\n<figure><a href=\"https://www.rakacreative.com/wp-content/uploads/2017/03/Raka-Blog-Website-Speed-v02-1480x550.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"wp-image-2450\" src=\"https://api.zestard.com/wp-content/uploads/2019/08/image1-1-1024x381.png\" alt=\"\" width=\"750\" height=\"auto\" srcset=\"https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image1-1-1024x381.png 1024w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image1-1-300x111.png 300w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image1-1-768x285.png 768w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image1-1.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></a></figure>\n</figure>\n</div>\n\n\n\n<p><span style=\"color: #333333;\">Google launched its <a href=\"https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Speed Update on July 2018</a>. This helps the search giant to prioritize the site rankings that load faster.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">Thus, now SEO rankings are not only based on SEO optimization but the site’s speed and performance too. The faster your site loads, the better you deliver the user experience.</span></p>\n\n\n\n<h3><span style=\"color: #333333;\"><strong>How Speed Affects Your User Values?</strong></span></h3>\n\n\n\n<p><span style=\"color: #333333;\">Speed is synonymous with trust, efficiency, and confidence. Users find faster websites to be more reliable and professional. While slow websites make users think about insecurity and less trustworthy.</span></p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\">\n<figure><a href=\"https://wplook.com/wp-content/uploads/2018/03/test-your-website-apeed-1200x675.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"wp-image-2451\" src=\"https://api.zestard.com/wp-content/uploads/2019/08/image3-5-1024x576.jpg\" alt=\"\" width=\"750\" height=\"auto\" srcset=\"https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image3-5-1024x576.jpg 1024w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image3-5-300x169.jpg 300w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image3-5-768x432.jpg 768w, https://phptasks.com/zestard-mmm/wp-content/uploads/2019/08/image3-5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></a></figure>\n</figure>\n</div>\n\n\n\n<p><span style=\"color: #333333;\">Here are some facts and figures from <a href=\"https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/\" target=\"_blank\" rel=\"noopener noreferrer\">“Daniel An” 2018 article</a> that website developers, designers, and owners must take into consideration:</span></p>\n\n\n\n<ul>\n<li>Around 53% of users will abandon your site if it takes a loading time more than 3 seconds.</li>\n<li>Page load time goes from one second to 10 seconds; the probability of a mobile site visitor bouncing increases to 123%.</li>\n</ul>\n\n\n\n<h3><span style=\"color: #333333;\"><strong>Final Verdict:</strong></span></h3>\n\n\n\n<p><span style=\"color: #333333;\">Designers should prioritize speed during the designing process. As they cannot solely rely on developers to focus on developing time-consuming features and functionalities.</span></p>\n\n\n\n<p><span style=\"color: #333333;\">They can use options like bundling and minification. 2019 will see websites with faster loading designs and great performance.</span></p>\n<p style=\"text-align: center;\"><a href=\"https://www.zestard.com/blog/web-design-trends/\">Back to Amazing Web Design Trends [Hub Page]</a></p>\n","author":{"name":"Boni Satani","description":"Boni Satani is the head of marketing at Zestard Technologies Pvt. Ltd. With over 8+ years of experience in SEO, Boni has helped many national and international businesses increase their online visibility and reap high ROI. He frequently blogs for the <a href=\"https://www.searchenginejournal.com/author/boni-satani/\">Search Engine Journal</a> and <a href=\"https://yourstory.com/author/boni-1562914504\">YourStory</a>. You can find Boni on <a href=\"https://twitter.com/BoniSatani\">Twitter</a> and <a href=\"https://in.linkedin.com/in/bonirulzz\">Linkedin</a>.","avatar_urls":{"wordpress_24":"http://1.gravatar.com/avatar/191b839a9cce678581f2e2885078daf2?s=24&d=mm&r=g"}},"categories":[{"slug":"website-design"}]},"allWordpressPost":{"edges":[{"node":{"id":"86b449a8-3179-59e5-ba2b-56bc0520d43c","title":"9 Web Design Mistakes That Result in Low Conversion Rates","wordpress_id":6053,"date":"10/15/2020","slug":"web-design-mistakes","excerpt":"<p>&nbsp; 50 milliseconds: That&#8217;s all it takes for visitors to form an opinion about your website if this study is to be believed. In other words, a poor and ill-conceived website design can cost you potential customers and lead to lower conversion rates. &nbsp; So, in this blog, we will look at the top web&hellip;</p>\n","link":"https://phptasks.com/zestard-mmm/blog/web-design-mistakes","featured_media":null}},{"node":{"id":"cea53636-ecbf-595f-812d-8b25e1f0a73f","title":"10 Amazing Web Design Trends","wordpress_id":2298,"date":"11/13/2019","slug":"web-design-trends","excerpt":"<p>Web designing is sure to take a leap in the world of user experience. This year will be about mobile and speed that deliver eye-catching designs, faster loading times, search engine rank, and more. Web designing trends involve great things from unique designs to responsiveness. Here are some amazing web design trends for the year&hellip;</p>\n","link":"https://phptasks.com/zestard-mmm/blog/web-design-trends","featured_media":{"source_url":"https://phptasks.com/zestard-mmm/wp-content/uploads/2019/09/amazing-trends.jpg"}}},{"node":{"id":"eedead9d-c983-5e86-a8e2-7fa0def3b9a6","title":"Fantastic and Creative Web Design Styles You Want to Know","wordpress_id":2427,"date":"11/13/2019","slug":"webdesign","excerpt":"<p>Website design is inclusive of information and website structure, coupled with the overall user interface, the actual navigation, layout, icons, colours, fonts, and imagery. Straight lines are now giving way to several fluid shapes, and the typical dimensions of the circle, square, or a regular shape are now being implemented organically. The organic shapes and&hellip;</p>\n","link":"https://phptasks.com/zestard-mmm/webdesign/","featured_media":{"source_url":"https://phptasks.com/zestard-mmm/wp-content/uploads/2019/10/design.jpg"}}}]}},"pageContext":{"id":"917bee75-3070-5839-b7aa-cf8c40fac3fb","cat":"website-design"}},"staticQueryHashes":["3649515864","3848044578","4094835901","63159454"]}