We analyzed 1500 HARO queries to generate insights for digital marketers. We did the analysis to learn: What percentage of queries get published. Number of publications linking back to the source & nature of these links. DR & Organic Traffic of these websites. Popular & Unpopular HARO niches. Our study aims to help marketers decide…
50 milliseconds: That’s all it takes for visitors to form an opinion about your website if this study is to be believed. In other words, a poor and ill-conceived website design can cost you potential customers and lead to lower conversion rates. So, in this blog, we will look at the top web…
What is HARO? HARO is an acronym of ‘Help a Reporter Out’. It’s a FREE service primarily used by journalists, who need Expert Quotes (or tips) from Subject Matter Experts (often referred to as a ‘Sources’) to add more value to their article. Journalists also use HARO to feature ‘New Products’ or ‘New Startups’ in…
The coronavirus pandemic is nothing less than a global crisis. Apart from being a danger to our health, COVID-19 has also endangered our economy. Many businesses are fighting to survive, and marketing will be the main channel of their recovery. Due to COVID-19, it is becoming tough to maintain a steady source of cash flow…
If you are aiming to increase the online reach of your business, you need to adopt the best content marketing strategy. It has been always said that “Content Is King” and with this fact, people are becoming more serious towards the content creation and promotion part. What is Content Marketing? Content marketing is a kind…
What SEO Stands For? SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of optimizing your website to increase the visibility of the website in organic search results of a search engine for specific keywords. By Organic, we mean without paying for the traffic that comes to your website. You probably might…
Accelerated Mobile Pages (AMPs) is an open-source platform that’s developed by Google to help the publishers to improve the speed and readability of their mobile web pages. The Aim of AMPs is to decrease the loading speed of mobile web pages and make them fruitful for SEO purposes. As per Neil Patel, Speed is a…
SEO (Search Engine Optimization) is the process which helps websites to optimize their search potential for their viewers. SEO is the reason why a search gets personalized. It analyses the most searched keywords by all the users and aligns the search options accordingly. SEO will certainly improve a website’s overall searchability, visibility, and improve search…
Web designing is sure to take a leap in the world of user experience. This year will be about mobile and speed that deliver eye-catching designs, faster loading times, search engine rank, and more. Web designing trends involve great things from unique designs to responsiveness. Here are some amazing web design trends for the year…
Website design is inclusive of information and website structure, coupled with the overall user interface, the actual navigation, layout, icons, colours, fonts, and imagery. Straight lines are now giving way to several fluid shapes, and the typical dimensions of the circle, square, or a regular shape are now being implemented organically. The organic shapes and…
Here are some key trends you should know to keep yourself in the top of the league. 1. Large and Experimental Navigations Navigations are the toughest elements to work with. Every year, designers come up with something innovative. With 2019, the trend of experimentation with navigations is about to continue. Your website homepage is more…
In web design, everything starts and ends with providing a better customer experience. Today, designers are making the maximum use of elements to make their websites stand out from the rest. There are innumerable ways in which you can enhance your brand’s digital experience with images and videos. The main purpose of using media in…
When it is all about the smaller devices first, why not target them first? Mobile First is all about making sites and user interfaces mobile-friendly. As simple as it sounds, the mobile-first approach is a web designing concept. It is the best responsive or adaptive design approach. It targets the smaller screens first and the…
A strong visual impact is one of the most vital factors in web design. Engaging customer experience is only possible with the right balance of user interface, accessibility, and a visual impact. When it comes to a visually appealing website, web designs with 3D elements and Illustrations play a crucial role. They make websites look…
A great design can speak volumes. It is essential to establish a connection between your website and your audience. This is achievable through text or web design context. Typography or fonts play a requisite role as a major communication factor. Going Beyond with Typography: With 2019, typography has become a trend with the evolution of…
The Grid makes elements in the frame or on a page appear more organized. Grid layouts can make all the UI elements like navigation bars, text boxes, etc. set in an organized way. They add asymmetry to the page and drives user attention. If you are unambiguous with your plan to accomplish the visuals in…
The world of web designing offers a wide spectrum of colors. How about playing with 16.8 million colors? Yes, designers and developers can leverage around 16.8 million colors to design a vibrant site. They can also experiment with the combination of diverse colors to form a palette. Moreover, the pool of choices becomes infinite. One…
Speed and performance are the absolute need for great customer experience. Today, speed is an essential factor for a website as well as for a good SEO ranking on search engines. Every website owner should focus on providing the best user experience. Users demand quicker responses. No user wants to spend his valuable time waiting…
Animated websites represent one of the exciting website design trends that have elevated user experience by a couple of notches. You can bank on animations in creating a number of subtle transitions or deliver vibrant illustrations and details that rely on dynamism to create a brilliant impression in the minds of visitors today. Use of…
Digital marketing is any activity carried out with any media towards the promotion of services and goods. This is an originally internet-based activity targeted at providing services or promoting products. Digital marketing covers, SEO, Pay-Per-Click, Social Media Marketing, Content Marketing, Video Marketing, Inbound Marketing, etc. Online marketing requires businesses to have a good marketing strategy…
A website is an online identity for several brands and companies, and every organization has to obstruct the design process to create compelling content that stands tall in itself. A robust “About Us” page is crucial to the success of inbound marketing strategy that you employ for your business. For an“About Us” page to stick,…
An SEO strategy is touted to be effective when all tasks are geared to drastically improve website quality or a company’s web presence. With SEO evolving over time, expect 2018 to bask on new results. Every business’ website needs a strategy of a UX overhaul or proper content to rank high on SERPs. The website’s…
Chatbots have been the talk of the technological world for a long time now. They are automated systems that operate on a chat platform. They have become an essential part of technology just as the web was decades ago. Experts believe that chatbots will rule the world in the coming future. As per a recent…
Product Listing Advertisements (PLA) by Google is a popular advertising platform that fetches product data from Google Merchant Center and displays it systematically for increased clicks. For running a streamlined PLA campaign, one needs to setup a seamless shopping campaign in Google Adwords with proper planning and management. To boost conversion ratio and sales from…
A sitemap is a list or diagram which represents the hierarchical structure of the HTML pages in the website. It is a website designing planning tool. In other words it is a way to tell Google and other search engines about one’s website pages which might not be discoverable otherwise. The main aim of creating…
Still wondering why your website featuring your niche product/services isn’t anywhere near the top search results in search engines? Haven’t you yet Social Media Marketing started ? for your website? Haven’t you heard about a term- PPC (Pay Per Click) ? Well, then most probably you haven’t heard of Search Engine Optimization (SEO) and if…